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Well, it’s not JUST about the money. Having met with so many businesses, the ones who have lasted seem to have a bigger vision, that extra something. I’ve always felt that you need to be benevolent to go into business if you want to be in it for the long haul. I guess benevelonce comes in many forms. I then came across Carol Sanford who wrote the book “The Responsible Entrepreneur.”

She outlined four types of entrepreneurs. Each with a different calling and a different role.

  • The Realizing Entrepreneur: Industry Game-Changer ala Steve Jobs
  • The Reconnection Entrepreneur: Society Game-Changer ala Richard Branson
  • The Reciprocity Entrepreneur: Culture Game-Changer ala Oprah Winfrey
  • The Regenerative Entrepreneur: Governance Game-Changer ala Larry Page

In a nutshell, Steve Jobs always looked at ways to make life better. Richard Branson “sold” his soul for good outcomes. Oprah Winfrey talks about ways to make it a better world and how we can turn every wound into wisdom. Larry Page talks about changing the infrastructure for the better. All “disruptors” to the world as we know it.

Sometimes in our quest to be the “ideal” entrepreneur, we try to be all things to everyone. Well, we can’t. I personally resonate with Oprah Winfrey (surprise, surprise). Whether you agree with her beliefs or not (and there are some I don’t), you can’t deny the fact that she aims to make it a “better” world. Her essence is apparent on her TV shows, movies to her “O” magazine.

Many years ago, I attended a course called Money & You which talked about how we view the world results in our relationship with money. A distinction for me was learning that every business we aim to start should help solve a problem or a need.

So, what type of entrepreneur are you? You can listen to that interview here.

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