BOOKS
Freda Liu has crafted, high energy, visually inviting, easy read that is filled with valueble resources to raise your brand above the noise and clutter your competitive landscape
How Dare They
Being in business is not for the faint of heart – and even possessing the traditional qualities usually associated with the best tycoons is no guarantee of success.
So what happens when half a dozen brilliant go-getters not only swim against the tide, but have the audacity to end up fortunate and triumphant?
What happens is the creation of this book.
Join Fu-En Yee, Bavani Periasamy, Freda Liu, Norlida Azmi, Sharma Kumari, and Syireen Rose on a roller-coaster ride of defying expectations, overturning outdated societal norms, staying true to one’s self, and reaching out to help others who might face the same issues.
They dared to be Audacious – and you can too.
Life's a Stage
One can truly have it all – myth or fact? Yes, by understanding that life comes in stages.
Award-winning broadcast and communications veteran Freda Liu shares the stories and insights on her life journey with characteristic vivacity. From growing up in an oil town in Brunei to a career in communications and radio, she shares her passage to self-awareness and the big and small moments that have shaped her along the way. Her story shows how one can shine with the courage to move past failure and unrealistic goals.
Hopeful, resonant and inspiring, Life’s A Stage shows how each phase in life is an opportunity to live full and beautiful, while staying true to oneself. Rock it while we’re on that stage!
In Your Skin
The French have an expression—être bien dans sa peau—for individuals who are well or comfortable in their own skin, a je ne sais quoi spirit.
A confidence that oozes from every pore. How do we get to that stage of confidence? This book extracts gems from individuals who have forged their own path despite their insecurities to reach that stage. How did they embody mind, body and spirit to get there? What you tell about yourself either steals your joy or infuses you with greater fulfilment. Hear from these inspiring individuals and how the author has taken a leaf from them while encompassing elements of the Wheel of Life on this journey to getting comfortable in your skin.
Bursting Fixed Mindsets
Though female entrepreneurship is growing, more needs to be done to grow this pool of talent.
Nothing should stop women from self-empowerment via entrepreneurship. In many cases, it is a question of courage. In this book, Freda Liu presents the stories of courageous and remarkable women entrepreneurs who defied the odds to build their brands in Malaysia, in sectors from fashion and food to education and healthcare.
Each story comes with a unique takeaway—the important lessons these women learnt and key factors that made their ventures successful. BURSTING FIXED MINDSETS was written to dispel the stubborn notion that a woman’s place is in the home, not at the head of a business. The thriving woman entrepreneur is not a myth. Capable women do exist and some of them are right on our doorstep.
PR Yourself
PR Yourself is a powerful tool kit for anyone who wants to elevate their brand.
Freda Liu has crafted a high energy, visually inviting, easy read that is filled with valuable resources to raise your brand above the noise and clutter of your competitive landscape. Unless you want to be stuck in the sea of ordinary – buy this book now! Joseph Michelli, Ph.D, Customer Experience Consultant, #1 New York Times Bestselling Author of books like Leading the Starbucks Way, The New Gold Standard and The Zappos Experience.
Freda’s insight into PR through her years in the industry as an external consultant, regional MNC marketing communications specialist as well as working on-air with a wide cross-section of different industries makes her an ideal author. It is a welcome addition to the few local titles available on PR in Malaysia and certainly refreshing in outlook, content and approach – plus an engaging and easy read. The PRCA Malaysia applauds Freda’s efforts and her viewpoints as she wears different hats on top of her red lipstick and amazing shoes! Rozani Jainudeen, President of Public Relations Consultant’s Association (PRCA) of Malaysia.
Shake & Spear
The book idea was spawned in 2014 when Freda Liu was consulting with Chris Tan on a business venture that did not quite work out with a potential partner.
The business idea was changed several times and the relationship got somewhat strained. In the midst of it, both of them found out how personal and business relationships have a lot in common. Hence they decided to put their heads together to identify the common ground between business and romance by drawing on the most famous love story of all, Romeo & Juliet.
By reading this book, you would look at your business or career and give it a good shake to see what needs to be chaffed as you do with freshly harvested wheat – to separate the husks from the grain or the inferior from the superior. And by finding out what is superior, you can then refocus in your next goal with the eye of the tiger. Hence, Shake & Spear!
Everybody Loves Ray
The story of a man who founded in-store advertising in Malaysia.
It was not unusual for Raymond Chew to rate his business life as a perfect 10, but his family life was permanently rated 10. Such was the description of the man who founded a successful in-store advertising business (PosAD) in Malaysia. He led not only a full life, but one that was authentic and significant. Be inspired by the man whom everybody loved and simply knew as Ray.