Going for a three-week holiday using all forms of transportation (planes, trains, automobiles, buses and boats) traipsing across three countries required a lot of planning. It involved going to a concert, a half marathon and a wedding in different cities and towns. Despite all the planning, there is the mindset to be opened to surprises. There were many references to principles (in business and in life) on this trip. Let’s start with the first! 1. A Brand You Can Trust – Unfortunately, I was not going first-class […]